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The Operating CFO

You shouldn’t have to guess what your business is doing.

Clarity is the whole job. Fractional finance leadership wired to live data — from someone who can also build the tools it takes.

Book a MeetingBring a real question. You’ll get a straight answer.

13+

Years as a CFO

Startups through to enterprise

$650M

Revenue organization

Finance owned end to end

19

Person finance team

Built, hired and led

MBA

UCLA Anderson

BS Finance, USC

Why this exists

Owners don’t need more reports. They need clarity.

You are not short of data. There is a bookkeeper, a ledger and a dashboard someone set up two years ago. What is missing is someone who reads all of it and tells you what it means: this is the constraint, this is what it costs, this is the decision in front of you this month.

I think that is a right rather than a luxury — every owner should be able to see their own business clearly enough to act on it. Everything below is how.

How it works

Clarity isn’t a deliverable. It’s a sequence.

Five steps, in this order, every time. Nothing can be modelled before the books are clean, and nothing is worth watching before it is modelled.

Weeks 1–2 · Step 1 of 5

I audit the books and clean them up. You get a written read on what is true, what is broken and what it is costing — before anything changes.

What gets built

Your numbers as they are this morning, not as they were last month.

Wired straight to the bank, the books and the systems you already run on. The figures below are invented; the software is not.

Every bank account and card in one place, with the balance that matters — cash less what you owe on cards — and where it has been going.

Live demo

Treasury

The real interface, running. Opens full screen — turn your phone sideways, or let the page do it for you.

Book a Meeting

Pick a time.

Tell me what you are trying to figure out, and I will tell you what I would do about it.

Prefer to write first? brad.phillipi@gmail.com