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Case studies

Three businesses that had outgrown their spreadsheets.

None of them set out to buy software. Each had a specific thing that was costing money — unanswered requests, renewals nobody chased, an hour a day of driving between jobs — and the system is what the answer turned into. The screens are real. Every name, figure and address in them is invented.

Dispatch, routing, the technician’s phone at the door, and the invoice paid before the van leaves. HVAC, plumbing, electrical, landscaping, pest control, pool service, cleaning, restoration, roofing — any business where the work happens at someone else’s address.

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The real interface, running. Opens full screen — turn your phone sideways, or let the page do it for you.

What the three have in common

Different industries. The same underlying problem.

01

The software was the cheap part

In all three the expensive thing was the work before it — deciding what a job is, what a member is, what a confirmed booking is. The system only encodes an answer somebody had to reach first.

02

It replaced subscriptions, not people

Each of these stood in for three or four tools that half-worked together, and the saving showed up in the P&L within a quarter.

03

The books were the point

Every one of them ends in the same place: revenue that arrives in the ledger already categorised, because the operating system and the accounting system are the same system.