Background

CFO across six industries. Now fractional, with custom software.

Operating-CFO experience across consumer, retail, business services, tech, media, and entertainment. Now running a fractional practice built around custom software — the same kind I've been deploying for my own companies.

ConsumerRetailBusiness servicesTechMediaEntertainment
  1. May 2025 — present

    COO/CFO, Handld Home

    Launched a tech-enabled home services platform from concept. Built the operating systems — pricing, customer intake, scheduling, billing, contractor management — using Airtable, Zapier, Stripe, Twilio, and custom Next.js apps. Recurring maintenance with automated workflows and AI agents handling the work that normally needs office staff.

  2. Nov 2023 — Apr 2025

    CFO, Martin Management Group

    Family office: 17 auto dealerships, $150M real estate portfolio, an airport, 725 employees across 19 locations in 6 states, $650M annual revenue. Refinanced $28M of commercial debt with two new lenders, consolidated banking from nine banks to one (lifting yield 0.45%), audited and overhauled multi-state payroll compliance. 19 direct reports across accounting, finance, HR, payroll, and legal.

  3. Apr 2022 — Nov 2023

    CFO, Nebula

    Largest creator-economy company in the world — 103 employees serving 212 creators across agency, streaming, merchandise, syndication, and studio businesses; $37M annual revenue. Grew revenue 60% year one, instituted OKRs across five business units, evaluated multiple M&A opportunities, navigated the loss of a sponsor representing 41% of sponsor revenue while growing cash 6% YoY.

  4. Apr 2016 — Mar 2022

    COO/CFO, VT Pro Design

    Experiential technology firm serving Fortune 500 clients (Google, Nike, Netflix). Grew revenue from $3M to $55M, EBITDA margins from -4% to 17%, headcount from 8 to 61. Sourced $4.5M of commercial debt to acquire and renovate three real estate properties for office space. Acquired by BUCK Design in 2022.

  5. Apr 2014 — Apr 2016

    President & CFO, ZBoard

    Electric skateboard company with patented modular technology. Raised $500K in equity (Tech Coast Angels finalist), generated $912K in pre-orders on Indiegogo for the second-gen product, and helped pass California Assembly Bill 604, which legalized electric skateboards in California.

  6. Sep 2010 — Apr 2014

    Equities Analyst, Trust Company of the West

    Co-founded the TCW Global Real Estate Fund (TGRYX), which raised $2.2B AUM in its first 12 months. Pitched stock recommendations to seven portfolio managers running $32B of AUM, resulting in six investments totaling $330M. Macroeconomic research alongside the firm's CIO for media appearances and investor presentations.

  7. 2010 — 2015

    UCLA Anderson MBA · USC, BS Finance

    MBA at UCLA Anderson, emphasis in Finance & Operations (GPA 3.7). BS in Business Administration / Finance at USC — recognized as one of USC's top 40 student leaders, selected for President Steven Sample and Dr. Warren Bennis's leadership and communication course.

Based in Pasadena, CA. Two kids, one dog. The website you're on right now — I built that, too.

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