Brad Phillipi
I’m a fractional CFO who builds. Fifteen years in finance — equities analyst at TCW, then CFO across the creator economy, experiential tech, consumer hardware, and a family-office real estate & auto group. Now running a fractional practice powered by AI tooling I built myself, plus Handld Home — a tech-enabled home services company.
Background
Fifteen years in finance, six as the operator who builds the systems too.
May 2025 — present
COO/CFO, Handld Home
Launched a tech-enabled home services platform from concept. Built the operating system — pricing engine, customer intake, scheduling, billing, contractor management — using Airtable, Zapier, Stripe, Twilio, and custom Next.js apps deployed on Vercel. Recurring maintenance with automated workflows and AI agents handling the work that normally needs office staff.
Nov 2023 — Apr 2025
CFO, Martin Management Group
Family office: 17 auto dealerships, $150M real estate portfolio, an airport, 725 employees across 19 locations in 6 states, $650M annual revenue. Refinanced $28M of commercial debt with two new lenders, consolidated banking from nine banks to one (lifting yield 0.45%), audited and overhauled multi-state payroll compliance. Managed 19 direct reports across accounting, finance, HR, payroll, and legal.
Apr 2022 — Nov 2023
CFO, Nebula
Largest creator economy company in the world — 103 employees serving 212 creators across agency, streaming, merchandise, syndication, and studio businesses; $37M annual revenue. Grew revenue 60% in year one, instituted OKRs across five business units, evaluated four M&A opportunities, navigated the loss of a sponsor representing 41% of sponsor revenue while growing cash 6% YoY.
Apr 2016 — Mar 2022
COO/CFO, VT Pro Design
Experiential technology firm with Fortune 500 clients (Google, Nike, Netflix). Grew revenue from $3M to $55M, EBITDA margins from -4% to 17%, headcount from 8 to 61. Sourced $4.5M of commercial debt to acquire and renovate three real-estate properties for office space. Acquired by BUCK Design in 2022.
Apr 2014 — Apr 2016
President & CFO, ZBoard
Electric skateboard company with patented modular technology. Raised $500K in equity (Tech Coast Angels finalist), generated $912K in pre-orders on Indiegogo for the second-gen product, and helped pass California Assembly Bill 604, which legalized electric skateboards in CA.
Sep 2010 — Apr 2014
Equities Analyst, Trust Company of the West
Co-founded the TCW Global Real Estate Fund (TGRYX), which raised $2.2B AUM in its first 12 months. Pitched stock recommendations to seven portfolio managers running $32B of AUM, resulting in six investments totaling $330M. Macroeconomic research alongside the firm's CIO for media appearances and investor presentations.
2010 — 2015
UCLA Anderson MBA · USC, BS Finance
MBA at UCLA Anderson, emphasis in Finance & Operations (GPA 3.7). BS in Business Administration / Finance at USC — recognized as one of USC's top 40 student leaders, selected for President Steven Sample and Dr. Warren Bennis's leadership and communication course.
Ask me
Ask me anything
A small exhibit of the AI tooling I’ve built — trained on my voice, my career, and the way I think about CFO work. Not a substitute for an actual conversation, but a decent third-party take on most things.
Try me on something. I’ll answer in my own voice — no marketing copy. A few starters if it helps:
This is an AI exhibit. Responses are AI-generated and do not necessarily reflect Brad’s actual thoughts, opinions, advice, or recommendations on any topic. For Brad’s real take, grab a slot on his calendar.
Tools
Free tools I’ve built
Small CFO tools, no signup required. Built to demonstrate how I think about financial work.
Burn Rate & Runway
How long do you have? A real CFO read on your runway in two minutes.
OpenFractional CFO Readiness
12 questions, an honest answer on whether a CFO would create leverage.
OpenP&L Analyzer
Drop in your P&L, get a CFO’s read in 60 seconds.
Open13-Week Cash Flow Forecast
Build a real 13-week forecast in 5 minutes. Excel-export ready.
OpenWant to talk?
If any of this is interesting — fractional CFO work, the platform, or something else — schedule 20 minutes. I’ll ask about your business and you’ll get a third-party take. No pitch.