KPIs & Metrics

Key Performance Indicators — the vital signs of your business. Each metric has a target (where you want to be) and a threshold (the minimum acceptable level).

2 of 10 KPIs on track, 6 need attention, 2 to watch

Green = at or above target. Amber = between threshold and target. Red = below threshold.

Monthly Revenue

$23,800

+15.5% vs. prior monthTarget: $45,000

Gross Margin

0.4%

0.0% vs. prior monthTarget: 0.4%

EBITDA Margin

-0.1%

+38.9% vs. prior monthTarget: 0.2%

Jobs Completed

+16.7% vs. prior monthTarget: 80

Avg Job Value

$300

+2.0% vs. prior monthTarget: $320

CAC

$52

-3.7% vs. prior monthTarget: $65

Active Members

112

+7.7% vs. prior monthTarget: 150

Cash Runway (months)

2.4

+9.1% vs. prior monthTarget: 12

DSO

0.0% vs. prior monthTarget: 15

Pro Clients

+14.3% vs. prior monthTarget: 8

Unit Economics

CAC

$62

Marketing / New Customers

LTV

$1,840

Avg Job x Freq x Lifespan

LTV:CAC

4.2x

Target: 3.0x+

CAC Payback

2.8 mo

Target: <6 months

Monthly Churn

3.2%

Target: <5%

Net Rev. Retention

108%

Target: >100%